CRICKET WEST INDIES LAUNCHES “FULL AH ENERGY” CAMPAIGN AHEAD OF THRILLING SUMMER OF CRICKET

ST JOHN’S, Antigua – Cricket West Indies (CWI) officially launched its exciting new summer campaign, “Full Ah Energy,” during a high-spirited, high-energy media briefing and home series launch at the Mecca of Caribbean cricket, Kensington Oval in Barbados on Friday, May 16. The campaign sets the stage for what promises to be an electrifying summer of international cricket across the region.

The launch event brought together CWI executives, past and present West Indies players, government officials, influencers, school children, and cricket fans to celebrate the unmatched passion, pride, and energy that define West Indies cricket.

The “Full Ah Energy” campaign captures the excitement and momentum of a packed summer schedule, beginning with the West Indies Women’s Series against South Africa Women on June 11 at the 3Ws Oval, and continuing through key matchups involving the West Indies Men’s team across the region.

CWI President, Dr. Kishore Shallow, described the campaign as a celebration of Caribbean identity and resilience:

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