A new era… Newcastle Red Bulls

A new era… Newcastle Red Bulls Written by: Mark Smith

Newcastle Rugby Ltd are pleased to announce that Red Bull has taken full ownership of the club.

The newly-named Newcastle Red Bulls will proudly remain at Kingston Park and will build for sporting success with a commitment to developing local rugby talent through a strengthened academy program, delivering a world class fan experience and embracing the innovative approach that Red Bull has brought to its sports initiatives across the world.

Steve Diamond will remain in his role of Director of Rugby, ensuring continuity and expertise as he prepares the team for the new season and helps to set the foundations for a club that aims to compete for trophies in England and Europe in the coming years.

Oliver Mintzlaff, Red Bull CEO Corporate Projects and Investments, said: “Together, we aim to elevate rugby to new heights and deliver unforgettable moments for our fans. We’re delighted to have acquired Newcastle Red Bulls and look forward to empowering the club to reach its full competitive potential.”

About Newcastle Red Bulls

The club was established in 1877 as the Gosforth Football Club. Around 1882 the club merged with the Northumberland Football Club and briefly assumed their name until 1887. In 1990, the name was changed to Newcastle Gosforth and the club began to play at Kingston Park stadium in Kingston Park, Newcastle upon Tyne. In 1996, following the start of professionalism the club briefly adopted the name Newcastle Rugby Club before adopting Newcastle Falcons. In July 2025, the club became Newcastle Red Bulls. Newcastle have won five major titles. They won the Premiership in 1998 and four domestic cups in 1976, 1977, 2001 and 2004.

About Red Bull

Red Bull Energy Drink is available in over 178 countries worldwide, with more than 12 billion cans of Red Bull consumed in 2024 alone. Red Bull has given “wiiings” to people and ideas since 1987 and continues to do so in multiple ways. Besides partnering with over 900 athletes, artists and teams – including aiding two successful Formula One teams and building partnerships with top-tier football clubs – Red Bull produces unique events and content. Its wide range of premium media products is delivered both directly to consumers and through licensing and partnerships on the global and local level. To learn more about the World of Red Bull, visit www.redbull.co.uk.

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